Since the label was founded in 1973, creative design has been Sinéquanone’s driving force and the foundation stone upon which the company has built its incomparable technical expertise. In a 17th century building right in the heart of Paris, fashion-designers, pattern-designers and première d’atelier (head seamstresses) are always busy designing, creating and breathing life into their vision of fashion. Sinéquanone currently boasts 190 branded outlets worldwide as well as being sold in 700 multi-brand stores and twenty showrooms located outside France.
Sinéquanone had invited Hong Kong celebrities, Ms. Leanne Li, Ms. Sherman Chung and Ms. Evelyn Choi to join our Tsim Sha Tsui K11 store grand opening party on 23 Apr 2015. The CEO specially came to Hong Kong from France to share this important moment with the brand. During the ceremony, a mass of brilliant pearl white-colored balloons with brand logos had been launched up to the sky, further brought the party to a climax! On the event day, a series of fashion lovers had joined our street campaign and uploaded their snapshots to social media.
For Sinéquanone Winter 14/15 campaign, this season we worked with Jacob Sutton and top American model Missy Rayder. We were lucky enough to shoot the campaign in Paris, the capital of fashion, at the most expansive and most famous of the city’s squares – Place de la Concorde.
Sinéquanone has been honored with the Best Fashion Award by Marie Claire Best Label Award 2014 and the spring/summer collection was featured on models throughout the ceremony to celebrate the success of Sinequanone.
Sinéquanone hosted a spring/summer 2014 collection preview party on April 4 at the Crowne Plaza Causeway Bay Hotel with celebrities Fala Chen, Eliza Shum and Kayla Wong catwalking the latest styles.